Ask yourself, do you really need free royalty-free music?
Your project might need a good soundtrack or background music to communicate the tone and message of your brand effectively. Choosing the right music can be a daunting task for people on a small budget and a deadline that is fast approaching. When trying to finish a project with these constraints, the easiest solution is to use free royalty-free music.
Projects like instructional YouTube videos, games, weddings, films, documentaries, power point presentations and flash websites all use royalty free music because it is an inexpensive solution that lets users legally add great sounding music to their projects.
More and more people are choosing this option and while they use royalty free music to enrich their projects, they are unaware or choose to ignore the negatives of using free royalty-free music.
Popular free royalty-free music is most times overused
“many video’s were getting dislikes just for using the free royalty-free music”- reddit
If you want originality, then Free and CC royalty free music may not be best. Brands are always trying to attract consumers with unique productions and since the competition is tough, they always try to connect with customers on a level that is both appealing and different.
You’ve seen and heard these statements many times: “Are you looking for something different…?” “Are you tired of hearing the same old promises…?” These types of opening lines are clearly just a way of grabbing the attention of those who want unique products.
On its own, adding creative commons music in your projects doesn’t sound very impressive and many users will not feel a connection to the final product because they’ve probably heard it many times before. Consider how consumers are wired, and you will agree that ‘new’ is more exciting than ‘old and overused’.
Free royalty free-music is annoying and repetitive
Can you think of one tune that jars on your nerves when you hear it? I can name a few.
Free royalty free music can do just that. Free music has many positives, but also many negative sides. You don’t need an algorithm to tell you that repetitiveness is annoying and when a song is played again and again,—on a radio jingle, a new game you just started playing, in a really cool video advert or movie—it becomes irritating and can put consumers off a product or service. Some people are willing to pass on a good production than listen to overused tracks from creative commons libraries.
Overall production is undervalued
The latest pop sensation may be out of your financial reach, so choosing a royalty free alternative might look like the best choice. But do you know that some of these tracks reduce the value of your production?
You will save money and deliver your product within the time frame, but you also stand the risk of offering your viewers a low-quality product. Your videos or game will become less valued and appreciated if some royalty free music is used to create them.
There was a time when royalty free music did not exist, but due to a high demand for low-cost music, the industry was born. Today, there has been a surge of royalty free music websites and wannabe soundtrack producers. Without a regulatory body, the quality of production ranges from great to ‘crappy’. Hence a lot of comments on social media refer to royalty free music as ‘crappy’ and ‘cheesy’.
Promotion of Untalented Artists
The higher the demand for free music the greater the number of untalented composers that flood the industry. There is no central body to control new music in the industry, and because of that, it is getting overcrowded with many hobbyist composers offering second rate music.
Royalty free music is a thriving industry and has become almost a household name in the last few years and not only with professional film makers and video producers but also due to the popularity of Youtube.
Free royalty free music can be used for any type of film production or website and does not cost any money. It is budget friendly and can be excellent for some types of productions. But whether free or not, royalty free music can cause irreparable damage to your project. For some people these issues can be leveraged off the cost, but for some producers only quality will do. A good assessment of your project will help you decide if choosing royalty free music is the best choice for your project..
So? What do you think? Do you use Creative Commons or free music in your masterpieces?